BHPH Report: Byrider names new chief marketing officer

CARMEL, Ind. – According to a post on the company’s LinkedIn page, Byrider recently named a new chief marketing officer.

The buy-here, pay-here franchise company with more than 160 locations recently welcomed Walter Scott, who most recently held an executive role at Advance Auto Parts.

The post indicated that Scott spent 10 years with Advance Auto Parts, including multiple senior marketing and e-commerce leadership roles as well as chief marketing officer.

“We are excited to welcome Walter to Byrider,” Byrider chief executive officer Craig Peters said in a subsequent news release. “Our organization has continued to grow steadily over the past several years.

“Walter’s blend of industry experience and expertise in eCommerce and digital capabilities will enhance the experience for customers and further attract consumers to our brand. His unique background will be invaluable as we evolve our business during these very difficult times and long after,” Peters added.

Before his time at Advance Auto Parts, Byrider said in the post that Scott led marketing and e-commerce for Corporate Express/Staples.

“I am joining the Byrider team at an exciting time in the automotive industry where customers continue to seek improvements in used car buying and ownership.  I look forward to helping address these opportunities by leveraging Byrider’s time-tested brand and introducing innovations into the customer experience,” Scott said in the news release.