Byrider Supports OH, IN Boys & Girls Clubs During Summer Volunteer Week
Byrider recently wrapped up a successful week of volunteer efforts at Boys & Girls Clubs in three of its major markets.
“We’re excited to be a part of the Boys & Girls Club,” said Byrider CEO Craig Peters. “We will continue to be supportive of such an impactful organization, both financially and with our time. Our team is looking forward to additional opportunities like these recent events and more in all of the communities we operate in.”
Over the last week, associates in Cleveland, Cincinnati and Indianapolis volunteered for their local Boys & Girls Clubs in various ways. In Cleveland (Northeast Ohio company-owned stores sales region), every store assembled and delivered over 70 book bags with school supplies to the Roosevelt Club in Cleveland. In Cincinnati, store associates and several Carmel volunteers, set up and worked at the Taft Club’s end-of-summer carnival.
In Indianapolis, near the company’s home office in Carmel, IN, several associates did cleaning and painting of several classrooms at the Keenan-Stahl Club. All in all, over 60 employees contributed 160 hours of their time for the kids that call these three clubs home.
Byrider has partnered with several regional Boys & Girls Clubs over the last year, offering financial support, volunteer efforts and professional development opportunities for club members and team members.
For more information, visit www.byrider.com.
American Recovery Association and Privacy4Cars Announce Partnership to Protect Consumer Personal Information
The American Recovery Association (ARA) is pleased to announce its partnership with Privacy4Cars, the first and only technology company focused on identifying and resolving data privacy issues across the automotive ecosystem, to offer a suite of privacy, safety, security and compliance services for its clients.
The ARA has become aware of an industry-wide concern of personal data stored in the electronic systems of repossessed automobiles. As technology continues to advance, vehicles will store growing amounts of Nonpublic Personal Information (NPI). This information could be accessed, without the knowledge or consent of the previous vehicle user, by future occupants. This may include sensitive personal information such as detailed geolocation, home address, garage codes, text messages, phone contacts, personal identifiers, biometrics and more. Not deleting NPI is a risk, considering the many federal and state laws regulating privacy, data security, data breach, data retention, and biometrics.
“When auto finance companies repossess a vehicle, they end up owning the NPI stored in the asset, and consequently have to put administrative, technical, and physical safeguards in place to ensure the privacy and security of customers’ information,” said Andrea Amico, CEO and Founder of Privacy4Cars. “A growing number of manufacturers’ privacy policies state that the NPI stored in vehicles must be removed at handoffs to prevent future owners from gaining unauthorized access to customers’ sensitive data. With repossessions, this responsibility clearly falls on the lender, which is why we applaud The American Recovery Association who, through this partnership, is looking out to the best interest of both consumers and the auto finance community they serve.”
Under this new partnership, ARA now can offer its clients safety nets and protections to improve customer experience, reduce risk and extend data governance across vehicles in the US and Canada.
“We are excited to work closely in partnership with Privacy4Cars,” stated Dave Kennedy, ARA president. “This initiative will allow ARA members to feel secure in regard to their privacy, and receive standardized records proving their data protection and record disposal policies are regularly enacted.”
Dave Crawford To Head Up DealerBuilt Sales Team
DealerBuilt, an enterprise customer experience Dealer Management System (ceDMS) provider for automobile dealers nationwide, announced the appointment of Dave Crawford as Vice President of Sales. Crawford will be responsible for leading revenue efforts and building the sales team.
Crawford brings over 30 years of industry experience to DealerBuilt, with a lengthy leadership background guiding sales organizations. Before joining DealerBuilt, Crawford was Director of Sales for Xtime, a Cox Automotive brand. At Xtime, he led U.S. and Canadian teams offering fixed operations software programs to automobile dealerships in both countries. In 1999, Crawford started his career at Cox Automotive as one of the first employees at AutoTrader.com. There, he helped build out and lead the sales organizations in the Northeast and Southwest. He has also spent time working for Zurich Insurance, rounding out his knowledge in the automotive retail industry.
“DealerBuilt continues to expand its leadership team, and I am excited to bring Dave on board. His unique approach to partner with each of our dealers fits well with our corporate culture. In addition to his industry expertise, especially with fixed-operations, Dave can help navigate our ceDMS and fulfill DealerBuilt’s unique ambitions to truly embed the best-in-class consumer experience with our best-in-breed enterprise DMS,” said Mike Trasatti, CEO, DealerBuilt.
On why he joined the company, Crawford stated, “When you get an opportunity to join a company that is laser-focused on doing the right thing for its dealers as well as its employees; and that company has a proven track record of doing so, you jump at it. I have worked for some great organizations, and I am so excited to bring my sales, management and executive leadership experience to DealerBuilt to create a culture that will drive continued success. The DealerBuilt customer experience DMS is an amazing platform that has an equally amazing fixed operations software program built into it. I am beyond excited to get that message out to the dealer world.”
Formed in 2008, DealerBuilt brings to market an enterprise DMS that provides a more dealer-centric alternative to the traditional market offerings. Today, the organization partners with hundreds of dealerships and dealer groups. Together, the partnerships combine user-friendly technology, a strong legacy of co-innovation and an extensive network of integration partners. DealerBuilt delivers a ceDMS solution that tailors to each dealer client’s business processes, enterprise transaction, and reporting requirements. It empowers them to realize their unique vision for their dealership.
Affinitiv’s New Atlas DX Platform Provides Predictive Intelligence to Drive Value for OEMs and Dealers
Affinitiv launched its new Atlas Digital Experience Platform that enhances the automotive customer lifecycle. Atlas DX is built on predictive intelligence, promoting initial purchase, repurchase and long-term loyalty. This accelerates performance for OEMs and dealers. This proprietary platform enables Affinitiv clients to drive engagement between dealerships and consumers using hyper-personalized messaging online, offline and in-person. The communication is based on Affinitiv’s proprietary 360-degree view of auto consumers and their vehicles.
Atlas DX is a cloud-based platform that powers Affinitiv’s sales, service, and retention marketing solutions for the automotive industry. This single, fully integrated platform powers multiple Affinitiv solutions, including Affinitiv Advertising, Essentials, Book, Quote, Trade-In Valet, XRM and Newsletter. Atlas DX has been the driving force behind over 1 billion personalized consumer communications on behalf of Affinitiv clients.
The Atlas DX platform delivers a seamless, integrated experience, enabling dealers to use the same platform to market to consumers via preferred media channels. Consumers then schedule a service appointment directly from this marketing communication. The entire service experience from check-in to payment is managed by the same platform using predictive intelligence by recommending services and highlighting sales opportunities. With this plaform, Dealers can then deliver a personalized vehicle offer on the spot along with a guaranteed trade value – all in one platform. No other technology in the industry provides this experience.
Based on artificial intelligence from the Atlas DX Platform, Affinitiv also identifies individuals interested in buying, trading or servicing a vehicle. This dynamically changes content using personalized messaging through their Newsletter solution. Newsletter, a professional one-on-one email communication, then displays the most relevant dealer and OEM content based on the recipient’s interest and behaviors. Atlas DX optimizes marketing efforts for dealers and OEMs, enhancing the consumer experience.
“Atlas DX makes it much easier for our clients to reach and interact with consumers to ensure their KPI’s are being met across the consumer decision journey,” said Matt Rodeghero, Chief Product Officer of Affinitiv. “Affinitiv’s data, predictive analytics and machine learning enable us to differentiate ourselves and deliver more value to our clients. Our focus has been and continues to promote the initial purchase, repurchase and drive customers for life.”