Byrider announced a major change in leadership on Tuesday as the franchise network of buy-here, pay-here dealerships recently appointed Craig Peters as chief executive officer, replacing Steve Wedding, who served the company for 25 years.
The company indicated Wedding will support the transition as an advisor to the Byrider board of directors.
Most recently serving as chief operations and technology officer of Barclaycard US, a top-10 U.S. card issuer and division of Barclays, Peters was responsible for delivering a new technology platform to support the launch of a new consumer lending business while driving efficiencies and improving quality at the company.
Peters brings more than 20 years of leadership experience in consumer finance to Byrider with a broad base of global experience across operations, collections, risk management and technology. He has successfully transformed many businesses and operations during his tenure at HSBC, Capital One and Barclays.
“We are thrilled to bring someone with Craig’s experience and track record to Byrider,” Byrider executive chairman Aaron Tankersley said.
“Craig’s leadership will be instrumental in the continued development of new services and systems for our current franchisees, as well as the successful growth of additional company-owned and franchised locations,” Tankersley went on to say.
*As seen in BHPH Report