People often ask us about the difference between opening a business totally from scratch, and starting a franchise. We immediately introduce them to our stellar Executive and Franchise Support Teams. When you start a business from scratch, you’re essentially on your own. You must devise your own model and resolve all problems by yourself. By starting a franchise, however, you’ll be supported by our Byrider franchising team, who has the expertise to guide you along the way. This doesn’t just mean our in-house franchise support team, but also a network of franchisees who have gone through the same process as you, understand the hurdle, and are more than happy to give you advice.

When you franchise with us, you won’t be going it alone. Between our Executive Team and Franchise Support Team, you’ll have more than enough expertise as your disposal to guide you through every stage of the franchise process – from its initial inception to post-opening support and continuing education. Whether it’s helping you select a location and manage real estate issues, or helping you understand the finer points of loaning to buyers, we have you covered.

Meet our team members who will be there with you every step of the way.

Executive Team

We’re strong believers that skilled professionals enhance the value of any investment. The executive team here at Byrider is one of the most well-rounded franchise company management teams around. Over half of our team has been a part of Byrider for more than 10 years. The other team members bring a wealth of knowledge and experience in their areas of expertise. The franchise body recognizes this group as the most talented team in the company’s 30 year history.

Craig Peters – Chief Executive Officer

Craig brings more than 20 years of leadership experience in consumer finance to Byrider with a broad base of global experience across operations, collections, risk management and technology. He has successfully transformed many businesses and operations during his tenure at HSBC, Capital One and Barclays. Peters holds a Bachelor’s of  Science  degree in Business from Auburn University and an MBA from DePaul University in Chicago.

Steve Mark – Chief Financial Officer

Steve brings with him more than 20 years of experience in key finance and accounting leadership roles from PricewaterhouseCoopers, HSBC Auto Finance, LEAP Auto Loans and General Motors. Steve holds a Bachelor’s of Science degree from Arizona State University, is a Certified Public Accountant (California Inactive) and an MBA from the University of Michigan.

Jeff Anderson – Vice President, Finance

Jeff joined Byrider in 1999 and has held various positions in Franchise Operations and Franchise Finance. Prior to joining Byrider, he held commercial lending positions with NBD Bank, First Indiana and National City Bank. Anderson holds a Business Management and Finance degree from Purdue University, and an MBA in Finance from Indiana University.

Jack Humbert – Vice President, Franchise Development

A 24 year veteran of the financial industry, Humbert  has 19 years experience overseeing  multiple markets for  Wells Fargo & Co.. Since joining Byrider in 2010, he held the  position of Senior Franchise Consultant, Director of Franchise  Sales before accepting the role of  Vice President Franchise Sales – Finance in July 2013. Humbert holds a dual degree in Business and Communications from the University of Pittsburgh. Jack serves on the Vetfran Committee (a strategic initiative of the International Franchise Association) and Professional Athlete Franchise Initiative (PAFI) advisory board, as  well as panel expert around franchise industry.

Jeffery B. Higgins – Vice President, General Counsel

Jeff has been with Byrider since 1991. He is a member of the American Bar Association and the Indianapolis Bar Association. A 1984 graduate of Denison University in Granville, Ohio, Jeff earned his degree from the Indiana University School of Law, Bloomington, In 1987.

Bryan Hohne – Vice President, Talent and Development

Gary Harman – Chief Risk Officer

Marie Lafkiotes – Chief Marketing and Digital Officer

Franchise Support Team

Our Byrider franchise team exists to help you be as successful as possible in your small business franchise. From finance and real estate to training and technology service, Byrider provides complete support for our franchisees so that you can truly provide our customers with better used cars, affordable payments, and car care to generate maximum profitability. Meet our Byrider franchising team here.

Shannon Aldridge – Director of Franchise Operations

Sean Stebing – Franchise Finance Manager

Greg Thomas – Enterprise Optimization Director

Dustin Lower – Dealer Services Manager

Steven Petersen – Director of Real Estate Development

Jennifer Kier – Franchise Operations Manager

Dwayne Munneke – Director of Organizational Development and Learning

Kevin Holifield – Franchise Marketing Manager