BRANDING AND MARKETING
When you franchise with Byrider, you will not only reap the benefits of over 30 years of strong brand awareness and loyalty. You will also be partnering with marketing experts who will make your Byrider stand out from the competition.
Our Unique Business Model is Supported by a Dedicated Marketing Team
In our industry, brand is everything. If people recognize you and have a certain level of trust in your offerings, that will take you a long way in the auto business. With our unique business model, the automobile retailer is no longer reliant upon a lender to make the sale. We allow franchisees to wear both hats – that of a retailer and lender — giving you an unprecedented amount of control over each automobile sale. Being both retailer and lender offers a remarkable business model, which can yield a high return on your investment. And when you franchise with us, making sure you see the fruits of your labor is incredibly important to us.
A tailored marketing and advertising package
When you invest in a Byrider franchise, you’ll immediately become a member of the Byrider Advertising Group Inc. For a monthly fee of $2,750, an entire used car dealer franchise marketing and advertising package can be developed and made available to you. This package includes research-based marketing strategies as well as targeted car loan franchise advertising materials, including TV, radio, print, direct mail, outdoor, and point-of-purchase materials. The monthly fee entitles members to unlimited consultation with the staff of Byrider Advertising Group Inc.
You do not need to spend additional funds creating original materials for your market. The Byrider Advertising Group, Inc. has produced a complete library of materials that simultaneously promote the brand and drive traffic to your dealership.
A Focus on Customer Satisfaction
The Byrider Purpose and Values statements have helped shape the brand through focusing on customer satisfaction. We have a large number of customers who are happy to refer us to their families, friends, and co-workers, and our rating numbers are among the highest of any business in any category. That includes:
- An average 4.3- star system-wide rating between Google, Facebook, and Yelp
- A solid 4.6-star rating on Consumer Affairs network
- An A+ rating on the Better Business Bureau
- Rankings in the Entrepreneur Franchise 500 and Franchise Times Top 200
More than just a used Car
The emotional connection between Byrider, its franchisees, and customers is strong. We help change peoples’ lives. As a result of our program, we have story after story of used-vehicle customers who were able to improve their credit, which allowed them to eventually purchase a new car, qualify for a mortgage, get a college education, and even take vacations.
And when it comes to our digital footprint and online reputation, we’re pretty proud. Our website generates 2.4 million unique visitors, 500,000+ leads, and 34.6 million total pageviews, with 80% of our traffic coming from mobile devices. Our numbers are strong across all categories, and they’re only growing year by year.
Be a part of helping people
Be the consumer choice helping people get a fresh opportunity to finance and own a quality vehicle.