Three Automotive Franchise Marketing Tips to Help Get the Word Out About Your Dealership
When you become part of the Byrider family of franchisees, you can count on our training and support to help you grow your business, including our in house Byrider advertising group that’ll get the word out about your new dealership. Still, you’ll want to be part of those marketing efforts, too, as they can bring you closer to the community you serve. There are a number of effective ways to market your dealership, and here, we’ll look at three of them.
Use Social Media to Reach Your Best Customer
Social media platforms like Facebook, Instagram, and Twitter are great tools you can use to reach your customers and tell them more about who you are and how your Byrider dealership is serving your community. You can use social media to announce updates to your inventory, share special financing deals, and run contests. These accounts are free to set up and have the potential to reach millions of people, so it makes a lot of good sense to harness the power of social media as an automotive franchise marketing tool. If you don’t have the time to manage these platforms yourself, consider hiring someone who does. It will be well worth the investment.
Join Your Chamber of Commerce
When it comes to automotive franchise marketing, your local Chamber of Commerce is one of the best places to be. Smart business owners make it a point to join them because of the many opportunities they provide to meet new faces, chat with community members, and converse with other business owners. When you invest in a Byrider dealership, it helps to network as often as possible. Meeting members of your community, sharing stories and experiences with them, and letting them know you’re there to provide valuable goods and services goes a long way toward growing your franchise. Furthermore, one cannot overestimate the effect of a simple handshake, and you’ll have plenty of chances to shake hands at Chamber events! Chambers also frequently offer members chances to take part in discounted marketing initiatives, making your membership an even smarter move.
Do Not Underestimate the Power of Customer Service
Customer service is essential in any industry, but it’s especially so in ours. You’ll be trusted to sell and stand behind your fleet of quality used vehicles, and your customers will need to feel confident about their purchases. Paying attention to the customer experience generates positive word of mouth, and that’s something you simply can’t buy. When your customers leave happy, they share their positive experiences with others, and that helps to grow your dealership. At Byrider, we’ve always believed in the importance of customer service as a critical automotive franchise marketing tool. It’s helped us become the number one buy-here-pay-here brand, and it’ll serve you well, too.
These are just three ways you can effectively market your Byrider dealership. To find out about the kind of marketing support we offer our franchisees, get in touch today!