Bill Marsh Automotive Group Set to Open Third Byrider location

WYOMING, Mich. – Monday will mark the opening of the newest Byrider location in Michigan.

The Bill Marsh Automotive Group is set to begin retailing vehicles within the Byrider network of buy-here, pay-here dealerships at its new location in Wyoming, Mich.

The facility will be group’s third Byrider location, as it also has dealerships in Traverse City and Saginaw.

The new store is located at 2675 28th Street SW in Wyoming. According to a news release, the new location was selected due to its close proximity to Grand Rapids, Michigan’s second-largest city, and is positioned in a high-traffic commercial corridor to provide increased visibility to potential customers.

The franchise group constructed the new building to meet their custom specifications. Byrider said the project took approximately eight months to complete.

The new store features 3,000 square feet and a parking lot that can display up to 30 vehhicles for sale.

Additionally, the new location offers low-cost maintenance to Byrider customers at its state-of-the-art service department equipped to service up to five customers at a time. The service area boasts nearly 4,000 square feet and $85,000 of new shop diagnostic equipment.

Byrider also said the new location will create 10 full-time jobs.

“We are thrilled to be opening the doors of our new Byrider store to the fine people of Wyoming,” said David Brock, general manager of Byrider Wyoming.

“It has been an incredible journey to see this project come to fruition from breaking ground on the new building to the cars rolling out on the lot. We can’t wait to meet our future customers,” Brock continued.