Three Great Ways to Enjoy Automotive Franchise Marketing Success
As any business owner can tell you, one of the most important responsibilities they have is to get the word out about their existence and market themselves. As a Byrider franchisee, you’ll have the same job. Automotive franchise marketing is extremely important, but the good news is, we’re here to help. We have an expert team of in-house marketers who will craft campaigns that reach your best customer. You’ll be expected to add to those efforts as well, and here, we’ll look at three great ways to do so.
Harness the Power of Social Media
Just about everyone in the world is familiar with social media platforms like Facebook, Instagram, and Twitter — and as a Byrider franchisee, you should be, too. Social media is a great way to reach your demographic, tell your community about who you are, and share all the good reasons why visiting your dealership makes sense. Social media accounts are free to set up and have the potential to reach millions of people. In short, there is no reason why you shouldn’t harness the power of social media as an excellent opportunity for automotive franchise marketing. If you don’t have the time to manage these platforms yourself, consider hiring someone who does. It will be well worth the investment.
Don’t Forget to Network
The powerful effect of a simple handshake can’t be overestimated. Meeting and greeting people face to face, talking to them, sharing stories and experiences with others, are all meaningful ways to get to know your community, and let it get to know you! Smart business owners make it a point to join their local Chambers of Commerce to take advantage of the many opportunities they provide to meet new faces and network with community members and other business owners. Chambers also frequently offer members chances to take part in discounted marketing initiatives, making your membership an even smarter move.
Focus on Customer Service
The truth is, there is no more effective way to market yourself than by focusing on customer service. Why is that? Because customer service generates good word of mouth, and that’s something you simply can’t buy. When your customers leave happy, they tell others about their positive experiences, and when those others are in the market for a quality used car, chances are your Byrider franchise will be the first place they think of. Paying attention to customer service is something we’ve made a priority since we first began, and it’s one of the reasons why we’re a trusted and respected leader in the industry. It’s served us well, and it can do the same for you, too.
Of course, as we’ve already stated, we don’t expect you to take care of all marketing responsibilities yourself. One of the advantages of partnering with Byrider is the expert automotive franchise marketing you’ll receive from our in-house experts. For a modest monthly fee, they’ll develop packages for you that include research-based marketing strategies, as well as targeted car loan franchise advertising materials, including TV, radio, print, direct mail, outdoor, and point-of-purchase materials. You’ll also get unlimited consultation with the staff of the Byrider Advertising Group.
If you’d like to find out more about automotive franchise marketing and how Byrider helps, get in touch with us today!
