When it Comes to Marketing Your Used Car Franchise, We’re Here to Help!
If you’re looking to start your own business, one of the most important boxes to check is establishing a sure-fire advertising strategy. The marketing landscape is always evolving — with so many brands vying for consumer attention, smaller businesses can often get lost in the shuffle. When you invest in Byrider, we help you in your efforts toward marketing your used car franchise.
Investing in a Network
Byrider is the nation’s leading used car dealership and a highly respected automotive brand in the franchise space. Today we have over 140 locations all around the country, which has helped us create a level of awareness that’s not just limited to one region. When you start a business on your own, you can’t expect that people outside of your community will know about your brand. But as a Byrider franchisee, you’ll benefit immediately from our recognized and respected brand name.
Marketing your used car franchise is so much easier with Byrider — every franchisee who invests in Byrider is immediately a member of the Byrider Advertising Group Inc. For a monthly fee of $1,500, our franchisees receive a package of marketing and advertising materials. Our team has already done the legwork, which means all you have to do is take the time to follow our business model and understand your role as a franchisee.
The Value of Reputation
In the automotive industry, reputation is crucial to success — trust is everything when purchasing a used car. Customers have questions that need answers before they decide to make a purchase. If your business has a longstanding reputation for top-quality customer experiences, that can go a long way in moving someone along in the buyer’s journey. In fact, studies have shown that 59% of people said a dealership’s reputation was the most important factor when choosing which business to visit. The Byrider brand enjoys:
- An average 4.3- star system-wide rating between Google, Facebook, and Yelp
- A solid 4.6-star rating on the Consumer Affairs network
- An A+ rating on the Better Business Bureau
- Rankings in the Entrepreneur Franchise 500 and Franchise Times Top 200
Byrider has been a big player in the automotive industry for decades — we opened our opportunity up for franchise investments in 1989 — and one aspect of building a reputation in this industry is consistency. Customers are far more likely to consider your business over the competition if they know you can fulfill their needs based on past customer experiences. When you invest in Byrider, that’s exactly what you can expect. Thanks to the reputation we’ve built in our industry, customers can worry far less about the uncertainties they might experience with a lesser-known brand.
A Brand with Purpose and Values
At Byrider, we make our values known to both our franchisees and our customers. Our goals are entirely aligned with providing our customers with the best possible experience, no matter their situation. We make sure that the opportunity is right for every customer before they make a decision on a vehicle, and they feel better knowing that we always have their best interests at heart.
Opening a business can be tricky if you have no experience in building awareness. Opening a Byrider is an exciting opportunity because we can help market your used car franchise. Learn more about our brand, and contact us today!